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Job Opening details:-
Company Name :- Citi
Position Name :- Acquisition Marketing & Merchandising Manager
Company Location :- Bengaluru, Karnataka
Job Category :- Management jobs
Full Job Description :-
Retail Bank Sales & Distribution vertical is an agglomeration of various channels responsible for acquiring customers with segment driven relationship model that serves clients across the full spectrum of consumer banking needs. The key channels under this business are Suvidha (Citi @ Work), Affluent, SKY Branch and Service.
Acquisition marketing and Merchandising Manager (AMM) will be responsible for identifying avenues to increase throughput at Citi touchpoints for Suvidha (Citi @ Work) and Affluent businesses. Key Suvidha initiatives include corporate & corporate park activations and creation of networking opportunities with corporate Chief Decision Makers (CDM) for strategic results. Golf, luxury brand partnerships & entrepreneur associations are central to affluent acquisition. The AMM’s responsibility will include having a city level view of planned engagements, clients/contacts’ engaged, 30/60/90D results tracking, expense management and adherence to controls & compliance requirements
Client acquisition growth and corporate deepening through B2C engagement and B2B networking for new signups
Acquisition view: Build and maintain conduit for streamlined flow of acquisition funnel from corporates and affluent partnerships while maintaining optimal cost of acquisition
Networking : Create unique and engaging events for corporate senior management (CDM) networking – key avenue for informal introduction and onboarding target corporates
Relationship view: Continued CDM engagement at legacy corporates to deepen the relationship
Strategic view: Leverage the affluent partnerships to table unique experiences to Suvidha CDMs and top management
Promote Collaboration : Leverage internal partnerships with Branch, ICG/CCB, SKY and service teams at events Coverage: Ensure high quality execution and drive all events on the ground
Discipline in training, certifications, HR related time lines adherence
Ability to Influence corporate decision maker for Citi’s employee engagement initiatives and CDM engagements
Good communication, presentation and interpersonal skills
End to end, spotless execution drive with fulfillment ownership
Anticipate and pro-actively ringfence on-the-ground risks, delays
Understanding of the local geography and demography
Percentage of Travel:
40% of the Time
Job Family Group:
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